Assistant Store Manager | Central London (King's Cross) | £34,000 + Benefits

We are seeking a driven and hands-on Assistant Store Manager to support the leadership of a high-performing flagship store for a well-established, founder-led premium British retail brand.

Located in the heart of King's Cross, this compact, high-footfall store operates within one of London's busiest retail hubs. This is an exciting opportunity to play a key role in delivering strong weekly performance while supporting the success of a brand built on heritage, craftsmanship, and exceptional customer experience.

The Role

As Assistant Store Manager, you will work closely with the Store Manager to drive performance on the shopfloor, leading from the front and supporting the team in delivering outstanding service.

You will play a key role in creating a high-energy, sales-driven environment, ensuring operational excellence while acting as a role model for customer experience and team engagement.

This is a fast-paced, high-density environment requiring energy, resilience, and strong commercial awareness. You will be trusted to take ownership in the Store Manager's absence and contribute to the overall success of the store.

Key Responsibilities

Support the Store Manager in leading, motivating, and developing a high-performing team
Take ownership of the shopfloor, driving sales and delivering an exceptional customer experience
Contribute to achieving key KPIs including UPT, ATV, and customer capture
Maintain high standards of visual merchandising and overall store presentation
Support day-to-day operations, including planning, productivity, and stock management
Step up to lead the store in the absence of the Store Manager
Coach and support team members through regular feedback and on-the-job developmentAbout You

Experience in a supervisory or Assistant Manager role within a premium or service-led retail environment
A hands-on leader who enjoys being on the shopfloor and supporting team success
Passionate about delivering exceptional customer experiences
Commercially aware, with an understanding of key retail KPIs
Resilient and adaptable in a fast-paced, high-volume environment
Strong attention to detail in product presentation and store standards
A supportive team player with a natural ability to motivate othersThe Environment

Founder-led business with strong values and clear direction
Collaborative culture where ideas are encouraged and valued
High trust and opportunity to take ownership
Shopfloor-first approach focused on service, sales, and team engagement
Inclusive, supportive, and professional team environmentWhat's on Offer

£34,000 salary
£5 daily lunch allowance
Optional 4-day working week (40 hours across 4 days)
Opportunity to step into a leadership role and grow your career
Work within a respected premium retail brand
Prime King's Cross location with excellent transport links, including EurostarIf you are an ambitious Assistant Store Manager looking to take the next step in a fast-paced retail environment, we would love to hear from you.

BH35845