Our client is the UK's leading business training and coaching platform for trade and construction business owners. They help tradespeople become successful business owners through a range of training solutions, including 12-month business academies, seminar sessions, and retreats. On average, they've helped businesses grow their sales by 400%. Due to a huge expansion plan, they're now able to recruit and innovative and results-driven Chief Marketing Officer to lead their marketing efforts and take the business to the next stage of growth.

Key Responsibilities:

Strategic Marketing Planning:

* Develop and implement comprehensive marketing strategies aligned with the company's growth objectives and target audience.

* Conduct market research and analysis to identify opportunities for expansion and differentiation in the competitive landscape.

Team Leadership and Development:

* Build and lead a high-performing marketing team, providing mentorship, guidance, and professional development opportunities.

* Foster a culture of innovation, collaboration, and accountability within the marketing team.

Brand Development and Positioning:

* Define and articulate the brand identity, messaging, and value proposition to resonate with their target market.

* Develop brand guidelines and standards to ensure consistency across all marketing channels and touchpoints.

Digital Marketing and Online Presence:

* Oversee the development and execution of digital marketing campaigns across various channels, including email, social media, PPC, SEO, and content marketing.

* Optimize website performance and user experience to drive traffic, engagement, and conversions.

Lead Generation and Conversion:

* Develop and implement lead generation strategies to attract qualified prospects to their programs and offerings.

* Optimize conversion funnels and customer journeys to maximize lead conversion rates and customer acquisition.

Content Strategy and Creation:

* Develop a content strategy aligned with target audience needs and preferences, leveraging various formats such as blog posts, videos, webinars, and case studies.

* Collaborate with internal teams and external partners to create high-quality, engaging content that educates, inspires, and drives action.

Marketing Analytics and Performance Measurement:

* Establish key performance indicators (KPIs) and metrics to track and evaluate the effectiveness of marketing initiatives.

* Use data and analytics to optimize marketing campaigns, improve ROI, and drive continuous improvement.

The Candidate:

* Proven track record of success in senior marketing roles, with experience driving significant growth in businesses including going from 7 to 8 or 8 to 9 figure turnovers.

* Strong strategic planning and execution skills, with the ability to develop and implement comprehensive marketing strategies.

* Deep understanding of digital marketing channels and techniques, with hands-on experience in campaign management and optimization.

* Excellent communication and storytelling skills, with the ability to craft compelling messaging and content that resonates with target audiences.

* Strong analytical and problem-solving abilities, with proficiency in marketing analytics and performance measurement tools.

* Bachelor's degree in marketing, business, or a related field; MBA or advanced degree preferred