- Primary Objectives:
Supports marketing, branding and community efforts aimed at improving the lives of Travis Credit Union members.
Writes and edits corporate brand, advertising, financial education and other content, in long or short form, for print, email, video, online, web and other marketing channels.
Collaborates with the Marketing team and stakeholders in the execution of materials, projects and campaigns.
Works with internal stakeholders and outside vendors to help ensure content for all branding deliverables meet all requirements and deadlines.
Researches, interviews, writes, edits and proofreads financial education and credit union-related content for the quarterly member newsletter, the annual report, product brochures the Financial Wellness Blog, the website and other materials.
Generates engaging and lively advertising content (articles, scripts, headlines, summaries, call-to-actions, etc.) for print, video, online, billboard, website, in-branch, mobile banking and radio.
Supports the credit union’s branding initiatives through the execution of deliverables and other assigned tasks.
Edits out-bound marketing materials, including the website and other credit union materials, to ensure error-free content, accuracy and adherence to TCU style for grammar, punctuation, spelling, etc.
Ensures all marketing deliverables comply with federal and financial industry disclosure requirements
Supports Marketing Department initiatives, events, programs and campaigns, including off-site events.
BA/BS in Creative Writing, Digital Communications, Marketing, English or a related field, or equivalent experience.
Minimum three years professional copywriting experience to include work on print, video and online deliverables.
Experience in executing marketing and brand awareness campaigns.
Experience with Wrike; marketing project management tool.
Experience in writing and proofing Spanish; bilingual preferred.
Experience working within the financial services industry preferred.
Skills & Abilities:
Proficiency with Microsoft Office Suite.
Basic understanding of copywriting for marketing, brand awareness and brand voice.
Ability to generate lively and engaging advertising content that drives member interaction, acquisition and growth.
Strategic thinker with sound copywriting skills and the ability to write in a broad range of voices.
Interest in all aspects of brand and brand campaign development, from initial concept to writing. English proficiency with superior writing and editing skills using primarily Associated Press style.
Ability to professionally interact with TCU staff and management, members and the public.
Skilled at writing scripts and content for video, Pandora, radio and social media.
Capable of simultaneously managing multiple projects in a fast-paced environment, meeting deadlines, prioritizing tasks and updating project management calendar.
Ability to work independently as well as to in team initiatives.
Strong interpersonal skills to support a cohesive and productive work environment.
Why TCU? Headquartered in Vacaville, California, Travis Credit Union is a not-for-profit, cooperative financial institution serving those who live or work in Solano, Yolo, Sacramento, Placer, San Joaquin, Stanislaus, Napa, Contra Costa, Alameda, Sonoma, Colusa, and Merced Counties. Currently, Travis Credit Union is the 14th largest credit union in California, with more than 206,000 members and over 3.06 billion in assets. TCU members can access their accounts at 23 convenient branch locations, at 35,000 free CO-OP Network® ATMs, through secure, easy-to-use Online Banking, our mobile app for Apple® iPhone® or by telephone using our Call-24 Phone Banking. As one of the leading financial institutions in Solano, Contra Costa, Yolo, Napa, and Merced Counties, Travis Credit Union's strength lies in its faithful commitment to its members; its solid, secure history; and its long-standing track record of dedicated service.
BENEFITS We offer medical, dental, vision, life insurance, FSA, vacation/sick/holiday pay, matching 401(k) with 100% vested immediately, educational assistance and annual bonus for all regular full-time employees. Plus a few fun perks like our gym, ping pong table, and a rest and relaxation room that are available at Corporate Headquarters.
Why else? We are an EMPLOYER OF CHOICE! We have AWESOME employees! We believe in promoting from within whenever possible and developing our staff. We are passionate about helping people and believe in our mission, "We are dedicated to building lifelong relationships with our members to help them achieve their financial goals." It's quite simple. Travis Credit Union is a great place to work!
To view a more detailed job description, learn more about TCU and apply, visit: #removed#/careers/
We are an EMPLOYER OF CHOICE in the Communities we serve.
TCU is a drug-free workplace. Pre-employment screening is required.
Visit #removed# for a full list of our current openings
EOE/Individual with Disability/Veteran Status
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