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DATE ADDED: Wed 01/04/2020

Senior Institutional Marketing Manager - UK

London, UK


JOB TYPE: Permanent, FullTime

SALARY: Competitive

At M&G our vision is: to become the best loved and most successful savings and investment business and we’re looking for people who are excited about joining us on our journey. We’re digitally transforming and investing heavily in technology and innovation to develop new and improved customer propositions that really raise the bar for our customers. To help us achieve our vision we’re looking for exceptional people who live our values and behaviours and who can inspire others; embrace change; deliver results and keep it simple.

What you can expect from us:

  • We are committed to creating an environment where you can be exceptional at all you do. To help us deliver this, we promise to:
  • Challenge Your Limits by creating a stimulating working environment and providing opportunities for you to be involved in meaningful and challenging work
  • Support Your Aspirations with a commitment to learning and development that helps you achieve and build your experience with people who want you to succeed
  • Value Your Input whereby leaders and managers will involve you in key decisions, listen to your thoughts and recognise the important contribution you make
  • Balance Your Life through a work life partnership that focuses on making this an inclusive, diverse and friendly place to work and offers the flexibility and support that enables everyone to be at their best

The Role

This role is responsible for leading UK Institutional channel marketing, reporting to the Head of Global Institutional Marketing. You will lead the marketing planning, development and delivery of UK channel initiatives for M&G’s Global Asset Management business. Partnering with key stakeholders including distribution, investment teams and other marketing colleagues you will work across different client segments and assets classes as determined by the strategy.

Key Work Level Accountabilities:

Manager or Expert:

  • Accountable for delivering expert advice or service, using specialist knowledge and subject matter expertise
  • Applies judgement to deliver outcomes, evaluating a range of potential solutions, considering the impact for customers, cost and risk
  • Manages conflicts that may impact delivery
  • Challenges upwards given knowledge of delivery and awareness of complex systems and the broader picture
  • Identifies and anticipates need for changes to continuously improve quality and efficiency of output
  • Manages resources and risks using expert judgment, know-how and experience

Key Responsibilities for this role:

  • Take a lead role in the development and implementation of the UK Institutional marketing strategy to align with the overall objectives of the business
  • Plan, manage and deliver integrated marketing programmes and campaigns, incorporating both offline and online media, across key client segments
  • Create objectives, KPI’s and budget proposals to support the plans, including monitoring and reporting against KPI’s and budget on a regular basis to monitor effectiveness on an ongoing basis
  • Lead the creation of new marketing communication tools with an increased focus on digital assets including digital brochures, video, podcasts and social
  • Leverage and implement global marketing programmes locally, tailored for target audiences
  • Responsible for the UK institutional website, ensuring consistency of messaging and compliance with regulatory requirements
  • Accountable for managing the key content platforms for the UK
  • Oversight for email marketing initiatives including regular client and prospect communications as well as engaging new contacts
  • Responsible for ensuring the consistency of materials within the overall brand guidelines
  • Keep abreast of competitors, trends in the industry, regulatory changes etc.
  • Lead and deliver other key internal marketing projects as required
  • Ensure that all marketing activities comply with the regulatory, Conduct Risk (Customer at Heart) and Treating Customers Fairly requirements of FCA, CSSF and SEC regulator
  • To work collaboratively with colleagues and take personal accountability to maintain and enhance controls you are responsible for to support improvement of the overall control environment, customers outcomes and a reduction in M&G’s operational risk.

Key Knowledge, Skills & Experience:

  • Several years’ relevant experience gained in marketing to an institutional audience, ideally in the UK. European and US experience would also be an advantage
  • Strong investment knowledge across asset classes including both public and private markets.
  • Good understanding of the different client segments including pensions, LGPS, insurers
  • Successful track record in developing strategic and tactical marketing plans from idea creation, development and delivery
  • Excellent project management skills, specifically the ability to prioritise and meet deadlines
  • Ability to write good, clear, modern but grammatically correct English for an Institutional audience
  • Educated to degree level. Relevant post-graduate marketing would be an advantage

Work Level: Manager or Expert
Recruiter Name: Phoebe Ewers
Closing Date: 8th March 2020

We live by four behaviours at M&G and we ask all our employees to:

  • Inspire Others - Support and encourage each other, creating an environment where everyone can contribute and succeed
  • Embrace Change - Be open to change, willing to be challenged and able to adapt quickly and imaginatively to new ideas
  • Deliver Results - Focus on outcomes, set high standards and deliver with energy and determination
  • Keep it Simple - Cut through complexity and bureaucracy, be clear and decisive and never overcomplicate things

At M&G Diversity and Inclusion is a strategic objective. We know that an inclusive environment makes us more accessible and ensures we attract, engage, promote and retain exceptional people. We welcome applications from all individuals regardless of age, gender/gender identity, sexual orientation, ethnicity/nationally, disability, or military service and welcome those who have taken career breaks. We will consider flexible working arrangements for any of our roles.