I am working with a well established Leisure and Culture Organisation in Coventry, seeking a new Business Manager/Head of BD to join their growing team.
Salary - £46,000 per annum (commission structure to be discussed)
Reporting to - Chief Operating Officer
I'm looking for someone highly motivated, with experience generating new business growth, and delivering excellent level of customer services in sport, cultural, and leisure activities.
My client provide quality leisure and cultural offer to the diverse communities of Coventry, offering destination venues, museums, leisure centres, educational programmes, and community outreach projects.
You will be responsible for Hospitality and Events, Food and Beverage, Retail and Paid Admissions. You'll be growing sales and develop a network of corporate relationships to deliver the commercial strategy.
This role drives sales, business development, strategic partnerships, pricing, and customer success to ensure long-term business sustainability and profitability. As a member of the senior management / Leadership team, the Head of Business Development plays a key role in shaping and executing the overall business strategy.
The role:
- Create and deliver a new Commercial Strategy to manage and maximise profitability of the business offer.
- Target growth of business partnerships, establishing new partnerships in emerging sectors.
- Manage the Food & Beverage and Retail / Merchandising processes across their facilities and venues.
- Management of staff, ensuring clear objective setting, performance management and development to meet the organisational objectives.
- Work with the creative teams to develop business modelling with the aim of commercialising the creative programme, market the company portfolio and maximise revenue.
- The analysis of market trends and competitor activity to identify key areas for commercial growth.
- To lead a fees and charges strategy, revenue forecasting, and profit margin optimisation.
- To identify new business opportunities and partnerships including representing the business on key business forums / boards such as Destination Coventry and chamber of commerce.
- To build and grow a high performing corporate sales and business development team.
- The development of and on-going monitoring of the sales strategy to achieve annual revenue targets.
- The review and development of strategies to improve the growth of thieir customer base, customer retention, and overall customer satisfaction.
- To oversee commercial contract negotiations, mitigate commercial risk and ensure compliance with legal and regulatory standards.
- To continually contribute to company-wide strategic planning and operational decision-making.
- Report on commercial performance and KPIs to Executive Directors and the various boards.
- To effectively manage and Lead the Commercial team, including regular 1-1 meetings, professional conversations and team communications.
About you:
- Experience of dealing with franchise and property agreements.
- Knowledge of Food Hygiene regulations.
- Experience of managing a budget.
- Experience of people management.
- Experience of Microsoft including Teams, Word, Outlook, Excel, Powerpoint.
- Experience of developing marketing strategies.
- Industry knowledge.
- Knowledge of Health and Safety at work regulations.
Special Circumstances
- Ability to work unsociable hours including evenings, weekends, and Bank Holidays.
- Ability to travel between sites.
- Interest in working with underrepresented and disadvantaged community groups/individuals.
Benefits:
- FREE health and fitness membership* **
- FREE health and fitness membership for a family member or friend* **
- FREE uniform for applicable roles
- FREE training for applicable roles
- DISCOUNTS on various Centre activities*
- FREE entry to venues*
- Great development opportunities
