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Date Added: Sun 19/06/2022

Brand Manager

London, UK
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Company: NFP PEOPLE LTD

Job Type: Permanent, FullTime

Salary: £35000 - £35000


Brand Manager

We are looking for a highly motivated Brand Manager to join the Brand and Content Team and be part of an exciting juncture in the charity’s history. We need someone that has initiative and imagination, is resourceful and results-driven, has a customer-first approach and is passionate about doing cause-related work.

Position: Brand Manager

Location: Homebased, U.K. Nationwide

Hours: Full-time, 35 hours per week

Salary: Circa £35,000 (inner London weighting £3,299 per annum/pro rata or outer London weighting £1,755 per annum/pro rata may be applied in accordance to where you live)

Contract: This is a fixed term contract until October 2023

Benefits: 25 days’ annual leave plus bank holidays (this will increase with service up to 30 days, full time equivalent) cashback and discount scheme, employee assistance programme, learning and development, pension scheme, Life Assurance, Eye Care vouchers, Long Service Award, Tax-free childcare, Health Cash Plan, Working Pattern Agreement, flexible working opportunities available.

Closing Date: 1 July 2022

Interview Date: Week Commencing 11 July 2022

Interviews will be held via video conferencing. Please let us know if this will present any challenges when you email your application.

The Role

Reporting to the Head of Brand and Content, you will be responsible for brand management and activation, covering:

Championing the brand and ensuring all communications fit within it, to create a coherent and memorable brand experience internally and externally. As key brand guardian you will lead on managing the brand, including:

  • Leading on brand business partner relationships to advise colleagues of all levels on the visual and verbal application of the brand.
  • Management of brand architecture, partnership branding and naming approach.
  • Developing and delivering internal engagement and brand training programmes.
  • Developing, implementing and overseeing the use of tools and resources, e.g. brand inbox, templates, guidelines, etc.

Implementing brand strategy, including:

  • Being an instrumental part of developing the brand as the charity looks to define and implement a step-change in the awareness strategy.
  • Monitoring the performance and recommending measureable and data-informed improvements to the proposition and visual, verbal and overall experience.

Delivering brand awareness-raising elements of multi-channel marketing activity, including:

  • Working with the Content Team, internal stakeholders across the charity, external agencies and, where needed, customer groups, to deliver cost-effective, insight-driven and impactful marketing activity and content.
  • Carrying out evaluations of marketing activity and content, and using those learnings for future activity.
  • Project management, from brief to delivery.
  • Supporting the charity on ad hoc copywriting.

Line managing one staff member, Brand and Content Assistant.

About You

To fulfil this role, we need you to have demonstrable experience and skills in:

  • Managing and delivering facets of multi-channel marketing campaigns, including developing digital/offline content, monitoring and evaluating performance and using insight to drive decision making.
  • Brand identity (visual and verbal), brand management and architecture.
  • Editorial and copywriting.
  • Building strong relationships with key stakeholders of all levels.
  • Combined creative and analytical problem solving.
  • Line management.

To fulfil the role, you must abode in the U.K. and have the right to work in the U.K.

Please submit your CV and a covering letter of no more than one page demonstrating how you meet the person specification and what you bring to the role in terms of your skills and experience. Please state any preferences for flexible options in your covering letter.

About the Organisation

When stroke strikes, part of your brain shuts down. And so does a part of you. That’s because a stroke happens in the brain, the control centre for who we are and what we can do. It happens every five minutes in the UK and changes lives instantly. Recovery is tough, but with the right specialist support and a ton of courage and determination, the brain can adapt.

Everyone deserves to live the best life they can after stroke. And it’s a team effort to get there.

The charity provides specialist support, funds critical research and campaigns to make sure people affected by stroke get the very best care and support to rebuild their lives.

The organisation is working to improve the diversity of the team. Because individuality leads to a richer experience for its people and better support for those affected by stroke.

People from all backgrounds are strongly encouraged to apply. And particularly applications from those with lived experience of stroke and those from under-represented communities.

Every five minutes, stroke destroys lives. Help rebuild them and join the team.

In 2019, the charity developed a bold new corporate strategy so that they can rebuild more lives after stroke and make a bigger difference to people’s lives. To help deliver the strategy and make a real difference, we are looking to recruit talented people to a number of new roles. If you would like to support stroke survivors to rebuild their lives, we want to hear from you!

You may also have experience in areas such as Brand Manager, Deputy Brand Manager, Assistant Brand Manager, Brand and Content Manager, Deputy Brand and Content Manager, Assistant Brand and Content Manager, Brand, Brand and Content, Brand Content, Marketing Manager, Brand Marketing Manager, Marketing Brand Manager, Marketing Brand Content Manager, Assistant Brand Marketing Manager.

PLEASE NOTE: This role is being advertised by NFP People on behalf of the organisation.

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