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Associate Media Director

Los Angeles, CA, US
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COMPANY: AYZENBERG

JOB TYPE: Permanent, FullTime

Who we are: We are fiercely independent, passionate about ideas, and driven by data. Ayzenberg Group—based in Pasadena, California—is one of the largest privately held agencies on the West Coast. We offer a holistic approach for brands in search of creative solutions to their marketing challenges. We are an equal opportunity employer. What you will do: If you love the allure of digital and social media (and are fluent with programmatic and paid social media platforms), we have the perfect environment for you. As our Associate Media Director, you’ll be a senior member of the team responsible for the successful day-to-day management of our client campaigns and will be immersed in the supernatural art of making media work like magic. Responsibilities: Internal and external communications, media planning functions (strategy development/implementation/analysis/reporting), client presentations and vendor management/negotiations. Develop digital media strategies and create comprehensive presentations that detail campaign objectives, tactics, rationale, strategy, budget allocation, media selection and all relevant documentation (research, flowcharts, samples, analysis, competitive overview, audits etc.). Manage client feedback/expectations and implement any updates and revisions required to secure digital media plan approvals. Secure best possible rates, placement, added value and first-look opportunities with the goal of out-negotiating all agency competitors. Secure official approval documentation and ensure that client meets all pre-established criteria (e.g. pre-payment, purchase orders etc.) required to execute an approved digital media plan. Provide the client with the necessary trafficking information (plans, deadlines. specification sheets etc.) required to deliver assets to the appropriate vendors in a timely manner. Monitor all aspects of digital media implementation through various proof of performance measures (media audits, site checks, reporting, screen-shots, pre/post logs, tear-sheets etc.). Provide clients with comprehensive campaign analysis documentation and reports that evaluate all relevant performance criteria. Establish trust, authority and client rapport through confident communications, in-depth knowledge of all digital campaign elements and industry developments. Create realistic deadline goals and manage client expectations. Monitor team activity and identify ways to improve efficiency as well as foster individual team member growth for direct reports. Train associates in digital media fundamentals, policies, procedures and systems. Maintain industry knowledge of the client’s business, competitors, technologies, terms, trends, costs and media innovations. Proactively identify new opportunities (for current and potential clients). What you will need: Bachelors degree (Business, Marketing or related field) Minimum of 7 years’ digital planning experience with the last 4 years focusing on Digital/Mobile/SEM/Programmatic Media Account Management Familiarity with pixel placement for retargeting and attribution Fluency with 3rd party ad servers like Doubleclick Campaign Manager and Sizmek Google Adwords certified a plus Traditional Media experience is a plus Proven experience managing a digital media campaign process from inception to execution to post-analysis Strong digital media planning skills Digitally Savvy with Microsoft Office Proficiency Excellent written, verbal communication, and presentation skills Proven experience managing and mentoring a team of multiple direct reports Strategic and Analytic mindset Self-starter Experience in Entertainment, Tech or strong interest in Video Games/Gaming Industry is a plus
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