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Date Added: Tue 11/06/2024

Website Manager

Dudley, DY2, UK
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Job Type: Permanent, Full Time

Salary: £35000 - £37500/annum depending on experience

Website Manager

Dudley, West Midlands

£35,000 per annum + (depending on experience)

Permanent position

A National furniture retailer based near Dudley in the West Midlands, is currently looking for a Website Manager to articulate and execute strategies to grow sales and profits for the e-commerce business, drive footfall into stores, and increase the company's overall brand awareness.

Responsibilities include:

* Reporting to the Directors, this person will be an important member of the leadership team

* Directly managing in-house creative content and design in the production of adverts (press and digital) and other marketing materials

* Working with development agencies to schedule and plan website development and maintenance in line with current strategy

* Managing the team to improve quality and traffic acquisition

* Research market to discover new trends and technologies to improve digital performance

* Analyse various data to deliver data driven strategies in order to deliver top performance and achieve KPIs

* Develop content calendar and oversee website uploads and landing pages development

* Shaping and delivering the ecommerce strategy to drive on/off-line traffic and sales and improve the customer experience

* Managing the customer database and communication using various channels, including email, post, SMS

Skills, Knowledge and Experience required:

* A Degree in e-commerce, business, information systems, or similar would be beneficial

* Previous experience in a similar managerial role is required

* Providing insight to optimise product and price point mix across a wide catalogue of products

* Confidence developing and overseeing retail and eCommerce-focused digital marketing strategies

* Excellent understanding of UX, web design, customer flow and web analysis

* Confidence in traffic analysis, reporting tools and optimisation

* Knowledge of Attribution modelling, website speed optimisation, A/B testing, conversion management, sales journey optimisation, traffic analysis and reporting tools

* Highly commercial with an analytical mind-set

* A hands-on approach and attitude to get things done

* Excellent written and verbal communication skills

* Proficiency in relevant reporting tools including Google Analytics

Nice to haves include:

* Understanding and experience in, UX, Adobe Photoshop, InDesign, Dreamweaver and Illustrator

* Knowledge and understanding of photography and videography concepts

* Broad experience of attribution modelling, website speed optimisation, A/B testing, conversion management, sales journey optimisation.

If you are looking for an opportunity to join a well-known and respected UK retailer, in a key position utilising your skill and passion for marketing and website management, then please apply with your up to date CV
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