Denholm Associates is delighted to be partnering with Golden CharterWe're working exclusively with Golden Charter, one of the UK's most established and trusted funeral plan providers, to recruit a talented Paid Performance Marketing Manager / Senior Executive to join their growing in-house marketing team.
Golden Charter has over 35 years of experience supporting families at some of life's most difficult moments. They are a purpose-led, people-focused organisation-and this role offers the chance to use your digital expertise to make a meaningful impact while advancing your career with a market leader.
The OpportunityThis is an exciting role for a commercially minded paid media specialist who thrives in data-driven environments. You'll take ownership of paid search and paid social activity across Google, Microsoft and Meta, and you'll play a central role in optimising a 7-figure annual advertising budget.
As Golden Charter continues to evolve its digital strategy, you'll help drive performance, test new approaches, and shape how the business connects with customers online. You'll work collaboratively with retained media agencies while being the internal go-to for paid performance insights.
Golden Charter operate a hybrid model, with the marketing team coming together weekly in their Glasgow office to collaborate, strategise and stay connected.
Key ResponsibilitiesLead and optimise PPC campaigns across Google and Microsoft
Manage paid social activity across Meta platforms
Closely collaborate with retained agencies to drive best-in-class performance
Analyse data, reporting on insights and identifying opportunities for growth
Test, measure, and refine approaches to maximise ROI
Manage and track budgets against performance
Support wider integrated marketing campaigns
What You'll BringHands-on experience managing Google, Microsoft and Meta campaigns
A strong understanding of paid search and paid social best practice
Proficiency in analytics and reporting tools (GA4, Tableau, Hotjar)
Strong Excel/Sheets skills for campaign analysis
Experience working with agencies and cross-functional teams
A curious, proactive mindset and passion for continuous improvement
Why Golden Charter?Denholm Associates is proud to support recruitment for a company that genuinely puts people at the heart of everything they do.
Golden Charter is:
A market leader with over 35 years of heritage
Trusted by more than 1 million people who've planned ahead
A values-driven organisation making a meaningful difference
Home to a supportive, collaborative and ambitious marketing team
A business with scale, stability and a clear commitment to ongoing digital growth
This is a chance to join a purpose-led organisation where your work has real-world impact-and where you'll have the freedom and support to grow your career.
BenefitsHoliday Buy & Sell Scheme
Employee Assistance Programme
Enhanced Family Friendly Leave
Annual Bonus Scheme
Pension Scheme
Retail Discounts
Hybrid working with weekly team collaboration
Interested?If you're a driven paid media specialist looking for a role where you can make a big impact, Denholm Associates would love to hear from you.