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Date Added: Thu 08/07/2021

Digital Marketing Executive (Pay Per Click)

Whitstable, UK
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Job Type: Permanent, FullTime

Salary: £28000/annum

Digital Marketing Executive (Pay Per Click)
Salary: £28,000pa
Hours: Full Time, permanent - Monday to Friday 9am-5pm
Location: Whitstable, Kent (requirement to be in the office one day per week)

The Company
As one of the UK's largest MGA's, the company supports over 1,000 broker partners and more than three million policyholders with a wide variety of insurance products. The Group has recently become one of the UK's largest motor insurance providers and has an impressive portfolio of businesses.

The Digital Marketing Executive role is part of the Group & Online Marketing team reporting into the Performance Marketing Manager. You will be part of a dynamic team and you will have close interaction and responsibility for working on the Pey Per Click (PPC) accounts across the group.

The Job Role

Setting up and day-to-day running of PPC accounts, including deployment of the performance marketing strategy as defined by the Performance Marketing Manager
Planning, launching, analysing and optimising campaigns across PPC
Optimising the return on ad spend (ROAS) and monitor budgets and search performance against set targets and CPAs
Maximising visibility, rank, click through rate (CTR) and conversions
Conduct keyword analysis
Reporting of KPIs to the business, ensuring continuation of high performance
Identifying future opportunities within search and optimise performance
Providing data driven analytics to generate new ideas that engage with new and existing website users to generate leads
Using Google Analytics and Search Console to measure, analyse and make data driven decisions based on current activity
Ability to manage multiple projects and meet deadlines
Keeping up to date with cutting edge PPC strategies and industry news
The Successful Candidate

A minimum of 2 years PPC experience
Solid experience using Google Ads, Bing Ads, Search Console and Google Analytics
Commercially astute, can identify and suggest opportunities to the Performance Marketing Manager
Analytical minded and comfortable with data, performance analysis and reporting
Excel skills required
Self-motivated and organised with a high attention to detail
Proactive with a high level of common sense and initiative
Ability to work independently
Ability to concentrate on the task in hand and see work through to its natural conclusion
The opportunity to become a key player in a growing team
What's in it for you?

30 days holiday (Inc BHs)
5% matched pension
4x Life assurance
Perkbox - lifestyle discounts
Health and wellbeing support schemes
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