Technical Area Sales Manager

Horticulture

Field Based - East of England

Enjoy working directly with commercial growers?

Looking for a field-based role where technical knowledge and relationship-building go hand in hand?

This is a great opportunity to join a well-established horticulture business supplying professional growers with growing media and technical support. You'll take ownership of a defined territory, working closely with customers to help them grow better plants and run more efficient operations.

What's in it for you?

Competitive basic salary
Company car and travel expenses
Field-based role with autonomy over your region
Strong mix of technical support and commercial sales
Ongoing training and development
Long-term career progression within a growing horticulture businessThe Role

You'll be responsible for managing and developing customer relationships across the East of England, covering Suffolk, Norfolk, Cambridgeshire, Lincolnshire, Leicestershire, and Derbyshire.

Your role will focus on supporting commercial growers with technical advice, product recommendations and account management, while identifying opportunities to grow existing business and develop new accounts.

Day-to-day you'll be:

Managing and developing a portfolio of professional grower accounts
Providing technical advice and support across growing media, nutrition, and crop performance
Planning and managing your own diary, territory, and targets.
Identifying opportunities to grow sales within existing customers.
Developing new business relationships within your region
Working closely with internal customer support teams to ensure smooth order-to-delivery.
Keeping accurate records of visits, activity, and customer development
Attending industry events and trade shows as requiredThis role isn't about hard selling; it's about understanding your customers' crops, challenges, and goals, and supporting them with practical, commercial solutions.

About You

Experience selling to, or working closely with, commercial nurseries or professional growers.
Background in horticulture, growing, agronomy or technical sales.
Confident in providing technical advice and building long-term customer relationships.
Commercially minded, with experience working to targets
Comfortable managing your own time and territory.
Full UK driving licence, with flexibility for occasional overnight staysWhat's Next?

For an informal chat, call me, Sarah, on (phone number removed), email (url removed), or message me on LinkedIn.

Don't worry if your CV isn't fully up to date, just send what you've got, and we'll take it from there