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Date Added: Sat 10/04/2021

Product Marketing Manager (B2B)

Watford, UK
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Job Type: Permanent

Salary: £35000 - £45000 / annually

B2B Product Marketing Manager (B2B), Watford - 

Hybrid home & office working - Excellent benefits!

The Opportunity
A leading and highly B2B consultancy offering valuable insight within the industry and partnering with a plethora of huge brands to offer key solutions, are looking for a commercially driven Product Marketing Manager to drive multi-channel campaigns with the purpose of acquiring new business, improving customer engagement and owning a crucial marketing plan!

They're offering a desirable benefits package including a hybrid model of home and office working, you'll only be required to visit the office 1-2 days per week. Most importantly, you'll be joining a fast-paced, dynamic and ambitious marketing team.

Your Responsibilities

  • Devising and overseeing the execution of key marketing strategies to drive the acquisition of new business and nurture current customer portfolio
  • Executing lead generation plans which focus on inbound and outbound marketing campaigns
  • Demonstrating commercial mindset and knowledge of a service led organisation when creating a fully integrated marketing plan across social, paid, web, email, PPC and up and coming channels to push acquisition
  • Creating innovative and original marketing plans that challenges the norm and evolve marketing
  • Consistently executing reporting and analysing data to recognise new opportunity and implement required changes to marketing activities
  •   Inspiring the team, engaging the customer and driving new business

Your Experience

  • At least 2-4 years experience within a similar role and extensive experience within a marketing facing position driving new business with a customer centricity
  • Experience developing lead gen marketing plans, heavily utilising content campaigns and digital platforms
  • Commercially driven mindset with demonstrable business acumen and marketing innovation
  • Ideally a services led background such as SaaS or tech or similar membership not-for-profit B2B organisations, with a focus on acquisition
  • Confident skills across digital channels and building digital campaigns, specifically utilising scheduling software
  • Analytical mindset and skills to deliver actionable plans from data
  • Competent skills creating written content and ability to adhere to key brand guidelines
  • Exceptional project management experience and ability to manage conflicting deadlines

Ts & Cs

This is a great opportunity to join a leading services provider who are at the heart of many well-known home brands.

Due to the location of their Watford based office this roles is commutable from most parts of Hertfordshire, including St Albans, Hemel Hempstead, Slough, Hatfield, Welwyn Garden City, Harpenden, Amersham, Windsor, Maidenhead, High Wycombe, Rickmansworth, Luton, Aylesbury, Stevenage, Reading, Bracknell and more.

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