Marketing Manager - Agricultural & Industrial Machinery
Shape a division. Drive campaigns that sell. Influence commercial performance.
Are you an experienced marketing professional with a background in agricultural, industrial or niche-engineering sectors? This is more than a brand role. We're looking for someone who can create marketing that prompts action - not just awareness.
If you understand the value of seasonal trading cycles, technical products, and specialist customer groups then this is the perfect role! We're looking for a marketing manager who knows how to communicate urgency, value, and relevance that compels customers to pick up the phone.
This is a pivotal opportunity to lead our divisional marketing across our machine sales, service and parts lines.
Key responsibilities
This is a hands-on, results-focused multi-channel marketing role. We require a sales focused marketeer who can create that moment of urgency, interest and relevance that results in a call, click or sale.
You'll be responsible for:
* Creating and delivering multi-channel campaigns that drive action across social, email, print, web and events that are aligned with supplier promotions, product launches, and seasonal trends.
* Taking manufacturer content further and not just repackaging but enhancing and reshaping it to fit our customer and trigger real buying interest.
* Managing digital channels (SEO, PPC, CMS, email, social) and print assets that position us clearly and persuasively in the market.
* Monitoring campaign performance and ROI in real time making smart, agile adjustments to drive better outcomes.
* Working alongside divisional sales and aftersales teams to turn marketing activity into measurable sales results.
* Leading and mentoring a small hybrid team covering content, digital and brand.
* Using CRM insight to segment audiences and build tailored journeys that support retention and conversion.
Requirements
* Experience in agriculture, capital equipment or aligned industrial or distribution sectors with technical products.
* Proficient across the full digital marketing mix: CRM, email, SEO, PPC, CMS, WordPress and social platforms.
* Skilled at traditional marketing including print, literature and events - with an eye for detail and a persuasive tone.
* Able to shape content from supplier or OEM materials into customer-focused messaging that lands commercially.
* Experienced in managing a small team and external marketing suppliers.
* Already residing in the South-west within a commute of our branches.
Benefits
T H WHITE believe people are our most valuable asset, and we offer a supportive environment where you can grow and thrive. Our benefits include:
* Strong basic salary, negotiable on experience.
* Company car.
* Location base ideally out of our Knockdown location, (GL8 8QY) - however our other branches can be considered if more suitable.
* 23.5 days holiday entitlement rising to 26.5 days with service.
* Company pension scheme offering employer contributions of up to 8.5% after a qualifying period.
* Additional option of joining the 'salary sacrifice' smart pension scheme.
* Life Assurance cover providing up to 5 times salary with service.
* Share Plan - providing our employees with a real stake in the business.
* Cross-divisional career development plans, providing you with a range of future job growth and pathways to excel across our large organisation