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Date Added: Wed 08/06/2022

Marketing Manager FMCG

London, UK
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Company: ADDITIONAL RESOURCES

Job Type: Permanent, FullTime

Marketing Manager, FMCG  -  London                                

Salary: £ Excellent, DOE

Our client is at an exciting stage in their development and growth. They are embarking on a rebrand through Q2/Q3 and looking to recruit an outstanding Marketing Manager who will share their vision and help them move forward / lead and execute future plans. They have huge ambition and are looking for someone to bring big ideas into fruition, so if you think that's you - we'd love to hear more!

They are looking for someone as excited as they are about the future ahead, to help them build out their marketing strategy. create and implement a UK campaign to build brand awareness and drive lead generation and conversion.

There is an opportunity to manage the brand development and go-to-market activity as well as act as the in-house go-to person for all marketing activity. They are looking for someone to bring a mix of strategic and tactical initiatives.

Experience:

Minimum of 5 years' experience in B2B & B2C marketing - retail, food FMCG
Brand and lead generation campaign development and management; messaging development, social media, events, sales tools, CRM

Key Responsibilities:

Marketing strategy
Assist in developing the marketing and communication strategy and plan to ensure it supports the company's objectives and achieving sales targets
Analyse customer insights, consumer trends, feedback from customers, retailers (c.80 stockists nationally, including Selfridges, Planet Organic and The Vegan Kind), and media outlets to drive refinements to the messaging and activity
Support competitor messaging analysis, identification of target audience profiles and personas and market positioning and how to communicate brand differentiators by target market

Brand:

Re-launch in Sept 2022 (working with external brand consultant)
Oversee the updating and refining of the website structure, content, look and feel and tone of voice of the messaging
Drive the social media strategy, content and programmes to support customers and drive lead generation (SEO, PPC) - managing the digital agency
Manage PR resource to drive brand awareness in key markets
Be the point of contact for marketing requests and manage the briefing process - internal and external resources
Drive the development of enhanced sales tools for retailers with a focus on case study development
Case studies - identify and co-ordinate content refinement, copy development and design / production
Active involvement with the marketing functions of enterprise clients - ranging from stadiums to major corporates

Skills:

Strong interpersonal, communication and collaboration skills
Excellent organisational skills - ability to handle significant volume of information, process, prioritise, manage multiple projects, work to deadlines, calm under pressure
Leadership and presentation
Relationship building - internal working within a fast-paced start-up environment and supplier management

Knowledge:

B2B and B2C marketing, specifically in food and retail
Experience of supporting the building of brand and marketing strategy and ensuring new activity / messaging is in line
Programme development and management including budgets
HubSpot, Shopify
Social media and content - trends, tools, SEO, analytics + digital advertising strategy
Marketing Automation and CRM
Sales material - development of tools (ppt, pdf)
Trade marketing in key vertical markets

Important Information: We endeavour to process your personal data in a fair and transparent manner. In applying for this role, Additional Resources will be acting in your best interest and may contact you in relation to the role, either by email, phone or text message. For more information see our Privacy Policy on our website. It is important you are aware of your individual rights and the provisions the company has put in place to protect your data. If you would like further information on the policy or GDPR please contact us.

Additional Resources Ltd is an Employment Business and an Employment Agency as defined within The Conduct of Employment Agencies & Employment Businesses Regulations 2003
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