Senior Insight Analyst - Customer Targeting - Client Side!
£40,000 - £50,000 + Benefits
A leading Financial Services/FinTech company are looking for their next Senior Insight Analyst to be able to use their SAS and SQL skills to provide actionable customer-centric insights. This is an amazing opportunity for an Insight Analyst to step up into a more senior position, and is perfect for an Insight Analyst who enjoys delivering actionable customer driven insights to influence customer decisioning and targeting.
This is an opportunity to join a dynamic analytical team so the right candidate must have a strong background in insight analytics, strong commercial acumen, a technical skill set including SAS and SQL with the desire to progress and develop within their career.
THE ROLE - SENIOR INSIGHT ANALYST - Segmentation and Customer Targeting:
- You will be focusing on behavioural analytics and building segmentation's on their vast customer base
- You will also analyse the profitability of customers and present your insights to senior stakeholders which will have significant business impact
- Your insights will significantly influence the wide business strategy including marketing, promotions and the overarching customer targeting strategies.
- This role will also require you to ensure customer-centricity through the use of tracking and im