We are seeking a commercially driven and creatively ambitious Brand Marketing Manager to lead our B2C and B2B2C marketing strategy from our Cardiff headquarters.

This role requires a strong creative leader who can shape compelling brand storytelling, content, and campaigns - while maintaining clear commercial accountability. You will balance creative ambition with measurable outcomes, ensuring all marketing activity drives brand equity, retail sell-through, and revenue growth.

As a senior leader within the business, you will represent Marketing at Executive Leadership level and play a critical role in aligning brand, consumer, and trade strategies.

• Lead consumer brand outreach and communications across owned and earned channels.

• Develop and execute influencer strategy and manage key creator partnerships.

• Own organic and paid social media strategy, planning, and performance.

• Lead PR strategy and execution, building brand presence and authority.

• Oversee B2C email marketing strategy and performance optimisation.

• Ensure all consumer-facing activity supports retail partners and drives channel sell-through.

• Own creative direction and brand guidelines, ensuring consistency across all touchpoints.

• Lead showroom design concepts and experiential brand environments.

• Oversee POS creative and in-store marketing materials.

• Direct website creative development (agency-supported).

• Develop compelling brand content

You will ensure the brand's visual and narrative identity is distinctive, premium, and commercially effective.

• Own the B2B2C marketing strategy and annual planning process.

• Develop and deliver the annual marketing roadmap aligned to commercial objectives.

• Line manage, mentor, and develop the marketing team.

• Represent Marketing on the Executive Leadership Team.

• Partner closely with Sales and Commercial teams to ensure joined-up planning.

• Take ownership of marketing-led commercial outcomes.

• Use insight, performance data, and market intelligence to guide decisions.

• Establish clear KPIs and reporting frameworks across all marketing activity.

• Balance creative excellence with strong financial discipline.

• Manage and optimise marketing budgets to maximise ROI.

• Proven experience in a senior Brand, Consumer, or Marketing Manager role.

• Demonstrated success delivering integrated B2C and B2B2C strategies.

• Strong creative leadership with experience owning brand direction.

• Experience managing influencer marketing, PR, and social media (organic and paid).

• Commercially astute with a track record of delivering measurable growth.

• Experience working closely with Sales and trade/retail partners.

• Strong stakeholder management and leadership capability.

• Confident presenting at Executive level.

Competitive salary and performance-related bonus.