Head of Finance - FMCG | B-Corp Challenger Brand

Location: Remote

Salary: £55,000 - £60,000

Start Date: ASAP

About the Brand

Our client is a fast-growing, values-led challenger brand in the FMCG space, operating as a certified B-Corp. The business has built a strong reputation for producing pure, natural personal care products with a focus on sustainability, transparency, and ethical manufacturing.

The Opportunity

Our client is seeking a commercially astute Head of Finance to lead financial operations and strategy as they continue to scale. This pivotal role offers a broad remit, working closely with the founder-led leadership team and providing critical insight across the business.

Key Responsibilities:

Cashflow and working capital management
Annual budgeting and forecasting
Approval of commercial proposals and support to the sales team on pricing/contracts
Product costing and maintenance of cost databases
Oversight and administration of the ERP system (NetSuite)
Supplier and customer due diligence and contract reviews
Coordination with external accountants on statutory accounts, VAT returns, and R&D claims
Payroll oversight (via outsourced provider) and Breathe HR admin
Line management of Finance Assistant and collaboration across departments
Weekly reporting on sales channels vs budget/forecast
Monthly performance analysis and management accounts for the Directors
Support with EU trading and cost modelling alongside Supply Chain and NPD
Candidate Profile

The ideal candidate will bring strong financial acumen, a collaborative mindset, and the ability to thrive in a dynamic, purpose-driven environment. They should have:

Proven finance leadership experience within FMCG, particularly with UK retailers
Solid understanding of ERP/MRP systems (NetSuite/Netstock preferred)
Excellent analytical, numerical, and problem-solving skills
Proficiency with Microsoft 365 (Teams, SharePoint, OneDrive)
Experience working in or an affinity with B-Corp or values-led organisations
Strong interpersonal and communication skills, with a hands-on and proactive approach
Why Apply?

This is an exciting opportunity to join a forward-thinking, sustainability-focused brand at a pivotal stage of growth. The successful candidate will play a key role in shaping commercial success while supporting a mission to drive positive change in the industry.

Email: (url removed)

The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors.

We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy