A PE backed start-up is looking for an Interim Head of Product to join them straight away. You will completely own all digital products and will work closely with Tech and Marketing to make instant and long term changes. You will need to be hands on and feel comfortable working within a very lean environment.
- Lead CRO for the sign-up journey from landing page(s) to checkout
- Own customer experience from landing page to sign up partnering with relevant teams eg marketing, product
- Develop, monitor appropriate web analytics, internal data sources to inform daily/weekly business decisions and all aspects of performance eg page speed to drop out rates by page to overall CRO
- Develop onsite merchandising solutions to drive CRO and help customers make the right buying decisions
- Partner with teams to communicate brand, product feature/benefits, price and promotional strategy and tactics to drive CRO
- Monitor and analyse impact of changes to website by device
- Partner with technical teams to plan, deliver and monitor changes
- Recommend prioritisation of initiatives/improvements based on return and tech complexity
Although this is an interim role, you could be considered for the permanent post.