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DATE ADDED: Tue 25/06/2019

Marketing Officer

Warwickshire, UK
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JOB TYPE: Permanent

SALARY: £0 - £27000/annum

Responsibilities:

• Create a rich of engaging online content to fulfill strategy objectives

• Developing new audiences across online B2B and B2C

• Writing quality, relevant articles for target audiences

• Creating content using film and graphic tools and resources

• Planning and creating content for bulk email communications, testing, sharing, using reporting to improve performance

• Creation of newsletters using Dotdigital email marketing system

• Extracting and condensing information as appropriate to write news articles

• Understanding and distilling material about key issues including property and education legislative topics, translating into effective marketing emails and articles

• Re-purposing content created by commercial and not-for-profit partners and government agencies to make content relevant to our target audiences

• Liaison with team members, agencies, partners and a broad range of contributors

• Managing contacts and segmenting audiences to deliver triggered campaigns

Skills

• Demonstrable practical experience of generating regular relevant, quality content through different marketing channels

• Flexibility in responding to emerging events and re-prioritising accordingly

• Maximising emerging marketing opportunities

• Use of CMS systems

• Creating and distributing bulk mail

• Building audiences, identifying and reaching hard to reach audiences

• Re-purposing content for different B2B and B2C audience segments

• Dealing with a range of stakeholders

• Scheduling social media messaging using Hootsuite or similar

• Use of Adobe Pro tools

• Experience of design packages is desirable

Benefits

• Excellent salary + competitive benefits
Role: Marketing Officer
Job Type: Permanent
Location: Warwickshire,

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