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Date Added: Tue 05/01/2021


Nuneaton, UK
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Job Type: Permanent

Salary: £22000 - £26000 / annually

Here at Holland & Barrett, we are looking for an experienced digital copywriter who can join our expanding content team to create editorial articles and copy that engage our audiences and achieve our commercial objectives. You will work closely with our Content Executives to deliver the content requirements. 

We need you to be able to:

  • Create and update engaging, original content that supports commercial objectives
  • Create different content forms, including articles, FAQs, interviews, and How To's
  • Apply your SEO knowledge to create optimised copy, including keyword research and meta descriptions
  • Be confident in carrying out research, including building relationships with contributors
  • Maintain quality whilst adhering to a quota and deadlines within a fast retail environment
  • Work to our regulatory guidelines that govern what we can write about and be responsible for ensuring your work is approved before submitting for publication
  • Work autonomously as well as part of a team
  • Reflect H&B's tone of voice and work to style guidelines
  • Quantitatively measure the quality of your work using analytical data
  • Be flexible and complete ad hoc copy related projects as required

The Person

  • You are someone who has a real excitement and flair for content excellence and can demonstrate experience in a previous copywriting role, or as a freelancer, ideally within the health/lifestyle sector
  • Excellent editorial skills, with exceptional English, impeccable grammar and attention to detail
  • You have an excellent communication style, with high attention to detail and a real passion for writing engaging and useful content
  • You enjoy researching a topic and are confident in seeking out primary sources as well as using desktop research to uncover the latest trends and news
  • You have a sound understanding of writing for digital channels
  • You understand SEO and have proven experience of SEO-related copywriting to achieve commercial objectives
  • You can interrogate a brief and are confident making recommendations to add value and better achieve the objectives
  • You are highly organised and can work independently with a positive and enthusiastic attitude
  • You get on well with people at all levels and have a friendly and approachable manner


  • Previous experience of writing for a health and/or lifestyle brand or content would be advantageous
  • Experience of working in a regulated environment
  • Experience of content management systems
  • Experience of SEO tools like BrightEdge and SEMRush

It goes without saying that we'd love to see some of your work as part of your application. Please include examples or links to some of your most recent work.

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