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Date Added: Mon 31/05/2021

Demand Generation Manager - Remote

Newtown, PA, US
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Job Type: Permanent, FullTime

Job Description
Company Description

Bracken creates marketing content for diverse companies that operate at the intersection of health and technology. Our clients are bringing to market the software, apps, devices, and other innovative digital tools that are driving some of healthcare's most significant advances.

Bracken Marketing Core Values

We are looking for a high-energy, motivated individual who values:

  • Analytical problem solving
  • An always learning mindset
  • Collaboration, team-focus
  • Resilience
  • Kindness
Job Description

We're looking for a pay-per-click marketing expert who will take our data-driven, creative digital marketing efforts to the next level — optimizing every aspect of our digital advertising campaigns to generate qualified leads for our clients.


  • Build, track, optimize, and report on all paid ad campaigns across Google Search, Display, LinkedIn, Programmatic, directories, and more

  • Increase quality top-of-funnel leads by ideating and launching new campaigns, and fine-tuning existing efforts

  • Support on content & campaign planning and execution across all channels to ensure every effort is working in tandem (e.g. website/blog, email, video, omnichannel automated journeys, etc.)

  • Obsess over tracking data, keyword research, testing campaigns, channel-by-channel and ad-by-ad performance, and sharing & applying key learnings

  • Build custom dashboards and analyses for clients

  • Build and run A/B tests for ads, custom landing pages, gated content, across client websites, etc.—and use the insights to make performance improvements

  • Create an arsenal of scalable, repeatable marketing actions that drive in-bound leads

  • Be proficient (& efficient) in setting up conversion tracking (e.g. Google Ads/Analytics via Google Tag Manager) and translating results into key findings/recommendations

  • Communicate campaign results & milestones bi-weekly

  • Work collaboratively with other members of the marketing team to ensure acquisition goals are met/exceeded

  • 2-3 years of performance marketing/demand gen experience

  • Expert-level knowledge of: Google Ads, LinkedIn Ads, Google Analytics, Web Analytics, A/B Testing, Excel/Google Sheets

  • Some experience using: Salesforce and Hubspot

  • Outstanding communication and organizational skills

  • Manage multiple client Asana boards using a modified agile PM methodology and keep team on track and on budget with your projects


Other Qualifications

  • Attend and contribute to client calls
  • Produce materials for client calls
  • Execute follow-up tasks for client calls
  • Inform the team on the health of the client relationship, and intelligence you gain on the client's needs
  • Attend video-calls with team
  • Attend in-person meetings as needed
  • Support internal advertising and reporting efforts
  • Report directly to the VP of Operations

If interested:

  • Along with your most up-to-date resume, please include a short summation of your most recent relevant work experience and how it pertains to some of our job role requirements. Thank you!

Additional Information

Important Considerations

  • This position is a work-from-home role within the US ONLY.
  • Salary $55-75K DOE

Benefits of Working with Bracken

  • Completely remote, global team
  • Unlimited vacation policy
  • Medical, dental and vision insurance
  • Flat structure. Work directly with the leadership team
  • Free books program
  • Exposure to wide range of other companies' teams, marketing playbooks, and internal operations
  • Access to the resources of our 2 sister companies: BrackenData and The Bracken Group
  • We take our work seriously, but we also put bullet points in a job description such as this one to remind ourselves to not take ourselves too seriously

All your information will be kept confidential according to EEO guidelines.

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