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DATE ADDED: Mon 13/01/2020

Global Head Of CRM - Luxury - £120,000

London, UK


JOB TYPE: Permanent, FullTime

Global Head of CRM - Luxury Retailer - £90,000 - £120,000 A luxury retailer in Central London are looking for a Global Head of CRM. You will manage a team of 8, with the purpose of the role to lead and manage the relationship and engagement with customers - influencing customer behaviour and brand perceptions to drive digital traffic. Although the role is weighted to CRM & Loyalty, you will own the global strategy for Performance marketing Responsibilities Establish and develop the global CRM community within the business, sharing best practice Review all systems and Customer Experience touch points and make recommendations on the performance Keep senior stakeholders engaged in the CRM and Digital transformation Develop and optimise Performance Marketing and Content landscape Deliver digital initiatives set out in annual marketing plan, continually innovate and challenge what the business is currently doing Manage brochure marketing for the brand Own and lead the loyalty programmes, improving awareness & engagement Deliver targeted CRM marketing across Email, SMS and Push - using data & insights to drive revenue Experience Seasoned CRM & Digital leader, with experience ideally from an ecommerce, or retail environment Experience of growing and overseeing high performing CRM & Digital teams Excellent understanding of CRM, loyalty, ecommerce and paid media Ideally educated to degree level in relevant subject This job ad was posted by Salt .