Category Marketing Manager
Key Objectives
*To drive sales and profitability through developing and managing category strategies based on category insight and...
Key Objectives |
*To drive sales and profitability through developing and managing category strategies based on category insight and consumer understanding *To influence customers to progress with proposed category opportunities *To build and manage a relationship with customers that means we are the preferred supplier for proposed category opportunities *To develop and manage a proactive and innovative NPD strategy based on consumer insight. Working with the commercial and NPD teams to ensure opportunities are delivered to agreed timescales. *To develop and manage strategic category promotional plans that drive positive consumer behaviour by sector *To support the wider commercial team on ad hoc projects as required Category Management
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