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Date Added: Thu 05/03/2026

Area Sales Manager

Reading, RG1, UK
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Company: SER LIMITED

Job Type: Permanent, Full Time

Salary: £60000 - £65000/annum

Area Sales Manager 
Machine Tools
South of the UK
£60,000 - £65,000 Basic Salary | OTE £100,000+

We are working with a leading supplier of high-quality machine tools and automation solutions across the UK and Ireland who are looking to appoint an experienced Area Sales Manager to cover the South of the UK.

With over 60 years of industry expertise, the company partners with world-renowned manufacturers to deliver cutting-edge solutions to sectors including automotive, aerospace, medical and precision engineering. They are best known for representing a wide range of premium brands alongside a growing and innovative product portfolio.

The Opportunity

This is an excellent opportunity for a driven sales professional to manage and develop a territory, selling high-value machine tool solutions to a wide range of industries.

You will be responsible for building strong customer relationships, managing long and consultative sales cycles, and delivering tailored manufacturing solutions to clients across multiple sectors.

The Role

Selling machine tool and automation solutions across the South of the UK

Targeting sectors including Aerospace, Industrial, Energy, Medical and Transport

Managing long sales cycles (6-12 months) with a consultative approach

Achieving and exceeding an annual sales target of circa £3m

Developing new business opportunities while nurturing existing accounts

Using HubSpot CRM to manage pipeline and sales activity

Occasional international travel to Germany and Spain for training and manufacturer visits

What We're Looking For

Proven experience selling Machine Tools, CNC Machines, or similar Capital Equipment

Demonstrated success managing long sales cycles and high-value deals

Strong commercial awareness and relationship-building skills

Experience using CRM systems (HubSpot preferred)

A proactive, adaptable and ambitious sales professional

Willingness to travel across the South of the UK and occasionally internationally

Package

£60,000 basic salary

OTE £100,000+ (uncapped commission)

Car allowance

Performance bonuses

Private medical cover

Enhanced pension scheme

25 days holiday + bank holidays

If you're an experienced capital equipment sales professional looking to join a respected and growing organisation within the machine tools sector, we'd love to hear from you.

SER-IN
Apply Now