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Date Added: Sat 10/07/2021

Global Marketing Manager - Asahi Super Dry

Woking, UK
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Job Type: Permanent, FullTime

We are currently recruiting for an exciting opportunity in our Global Brands team. We are looking for a Global Marketing Manager - Asahi Super Dry to join the team.

The Global Marketing Manager will support the overall development and execution of the Asahi Super Dry brand activations and core equity assets linked to the brand platforms. They will ensure the brand proposition remains authentic, differentiated and premium to consumers and devise new executions that will challenge category conventions. They will lead the development and execution of the brands global innovation initiatives, working closely with the Global Brand Director as well as the Global Innovation Manager to ideate, scope and define projects, developing the business case and leading the project to launch in a lead market.

With a dynamic personality they will build strong relationships with local teams and ambassadors across markets and cultures, driving results and exceptional execution - influencing a wide variety of global stakeholders.

Key accountabilities

* Development and execution of brand activations - specifically digital, experience and in bar / store.

* Devise the winning approach to PoP, education driving activity BTL and creation of appropriate visibility items that drive rate of sale (On/Off) and consumer engagement at “last three feet”.

* Lead the development of the brands innovation strategy and the ideation process involving local markets as appropriate and utilizing external support/ideation capability knowledge if needed to optimise development of innovation concepts.

* Development and flawless launch of new products / packaging projects (business case, commercial plan, set clear objectives and goals for innovation tests and launches, evaluation against KPIs) - managed through the AGILE gate process; ensure IP rights ownership for all output developed.

* Manage the relationship with and delivery of the agencies involved with the projects;

* Manage marketing spend related to activity development, ensuring effectiveness and efficiency

* Manage performance evaluation against agreed KPIs and lead corrective action with markets

Experience required

* Outstanding track record in Premium brand marketing execution especially in regard to digital, experiential and in bar/store.

* Significant marketing experience, matured in both domestic & international markets.

* Strong track record in major asset development and execution.

* Proven ability to engage and influence senior stakeholder within the organization and to play a key role in decision making processes.

* Experience in consumer research and understanding of key methodologies (concept screening, packaging development and full mix testing)

* Commercial or in-field experience is essential.

* Proven ability to work effectively across different cultures and time zones

Key attributes of the successful person

* Someone who embodies the challenger mind-set (setting an aspirational ambition; performance driven; focused)

* Strong creative development skills, including intuitive ability to understand powerful creative ideas and how to translate them into strong experiential executions, combined with strong understanding of research methodology (art & science!)

* Strong communication skills, an engaging and dynamic personality

* Passion for results and exceptional quality output

* Solid influencing and engaging skills, enabling relationships based on respect, trust and reliability to a senior level

* Proven agency management skills

* Willingness to travel to markets and as required, globally, on a frequent
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