R13 Recruitment are excited to be partnering with a fast-growing, highly commercial e-commerce business to find a talented CRM professional to join their performance marketing team.

This is a brilliant opportunity to step into a dynamic growth function where you'll take ownership of high-volume CRM campaigns, driving engagement through smart, data-led optimisation and continuous testing. If you love being hands-on with campaigns but also thrive on analysing performance and uncovering opportunities to improve, this role offers the perfect balance.

You'll play a key role in shaping customer communications, delivering impactful campaigns, and contributing to ongoing growth through experimentation and insight.

Based just outside Norwich, with Monday to Friday, 9:00am - 5:00pm working hours, with a competitive salary of £30,000 - £40,000 depending on experience.

The company

This organisation is a rapidly scaling digital brand operating in a high-value market, delivering campaigns at significant scale.

Their marketing team is fast-paced, commercially driven, and highly collaborative - offering a unique opportunity to work on campaigns that reach hundreds of thousands to millions of customers. You'll have the chance to bring your ideas, shape strategy and make a tangible impact as the brand continues to grow.

Benefits

* Work from home 3 days per week / 2 days in the Norwich based office.

* Pension - 5% employer matched contribution

* 25 days holiday + bank holidays

* Free lunch provided onsite

* Free onsite parking

* Company events

* Supportive, performance-led team environment

The day to day

* Delivering high-volume weekly CRM campaigns across email, SMS and push notifications.

* Managing BAU CRM activity end-to-end, including scheduling, setup, QA and deployment.

* Working extensively in Klaviyo, overseeing segmentation, data sets and campaign logic.

* Designing and executing A/B tests across subject lines, content, timing, creative and audience segments.

* Analysing campaign performance, tracking metrics such as open rates, CTR, conversions and web traffic.

* Building, monitoring and optimising automated CRM flows based on customer behaviour.

* Continuously refine campaigns using insights around seasonality, timing, audience trends and external factors.

* Producing and interpreting detailed performance reports using CRM platforms, BI tools and Excel.

* Presenting insights clearly and confidently to internal teams and senior stakeholders.

* Collaborating closely with marketing, performance and creative teams to drive results.

You will have / be

* Previous experience in a CRM or email marketing specialist role.

* Hands-on experience using Klaviyo or a similar CRM platform.

* Strong understanding of segmentation, automation and behavioural targeting.

* Experience running and analysing A/B tests and performance campaigns.

* Highly data-driven, analytical and commercially minded.

* Confident interpreting performance data and explaining results clearly.

* Proactive, organised and comfortable working in a fast-paced environment.

* Creative in approach, with the ability to suggest ideas and improvements.

How to apply

To hear more details about this opportunity, please email your CV to Ruth Harding - Business Partner at R13 Recruitment. If you do not hear from us within 5 working days of submitting your CV, please assume your application has been unsuccessful