As a Email Marketing Specialist, you are responsible for implementing all aspects of our ongoing email marketing efforts, including funnel implementation, optimization, testing, analytics reporting and analysis, promotional calendar coordination, as well as email copy proofing.
Are You The Perfect Fit?
This is a dream-come-true opportunity for you to join a world-class, innovative, fast-growing and fun team focused on empowering people all around the world IF...
You love digital marketing, and you are passionate about the tactical implementation and optimization of email marketing funnels!
You have advanced level experience working in CRMs and eMail Marketing platforms, such as InfusionSoft (or similar) and are familiar with all aspects of working in these platforms.
You're experienced in implementing and monitoring email marketing strategies designed to improve deliverability, open rate, click rate, etc.
You are extremely interested in funnel testing and analytics - A/B testing, segmentation testing, and identifying key levers that could produce greater ROI.
You're results-driven and focused and you are enthusiastically seeking a full time position and you are looking forward to dedicating your focus to growing your skills.
You love the idea that your work, as part of an industry leading personal development company, contributes to inspiring, instructing and igniting people to live a life they love.
If you answered a resounding YES to ALL of these criteria... then you may be the perfect addition to our world-class team. So, read on...
Position Strategic Focus:
Campaign Implementation & Segmentation: Deploy, monitor and manage email campaigns, lists and list segments for internal programs and offers, as well as 3rd party affiliate promotions.
Campaign Analytics: Implement, measure, analyze and report on the impact of each of our marketing campaigns and the results of their A/B tests, to determine their effectiveness as a whole, as well as identifying the key levers that should be improved, beginning with "initial traffic" entry point, all the way through to sales conversion and ascension.
Promotional Calendarization: Coordination and management of internal and 3rd party promotional calendars for launches, newly deployed programs, events, and content strategies.
Email Optimization & Proofing: Review and quality assure check emails to ensure marketing messaging is conveyed and delivered clearly to recipients, ensuring messages are sent in proper format on both mobile and desktop and receiving optimal deliverability, proofreading email copy for grammar, spelling and formatting, as well as ensuring proper link tracking is in place before email is deployed.
Landing Page Optimization & Proofing: Assist in creating design specifications (instructions for graphic designer) and manage campaign asset creation process through to completion, ensuring each design iteration provided by designer, meets or exceeds the expectation set forth in the design instructions.
Advanced knowledge of CRMs and eMail Marketing platforms, such as InfusionSoft (or similar) and are familiar with all aspects of working in these platforms.
Advanced experience in implementing and monitoring email marketing strategies designed to improve deliverability, open rate, click rate, etc. while using list segmentation and split testing to optimize results.
Knowledge of Google Sheets - using formulas and solid data organization to track campaign metrics.
Experience using UTM parameters to track performance and building UTM parameters for marketing campaigns.
You have worked in online task management systems such as Asana (or similar) and have both completed and assigned work in the system.
You are experienced in using Google Analytics and feel comfortable navigating in the platform.
Opportunity to learn and grow in a variety of areas (increase experience base)
Opportunity to work in fast-growing, heart-centered business with a mission for helping people create a life they love living
Opportunity to attend live events and trainings
Access to personal and professional training programs
Paid Time Off
$45,000-$52,000 with the bonus potential to earn an additional $6,000 on top of the annual salary.
Send your resume and cover letter to #removed#
Thank you for your interest in joining our team!
Life Mastery Institute® is a global personal and professional development coaching and training company. Additionally, Life Mastery Institute is the premier training center for transformational coaching certification. We are dedicated to being a positive difference for good in the lives of individuals and businesses globally. We empower individuals and organizations to create the measurable success they desire while discovering and living their dreams. We accomplish this by teaching the invisible side of success to hundreds of thousands of people and businesses worldwide.
Role: Email Marketing Specialist - WORK FROM HOME! (Remote)
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