Head of Marketing

Onsite in Liverpool (Option of hybrid after the probationary period)

Up to £50,000 DOE

This is a leadership position within our business, seeking an expert in marketing and lead generation with extensive experience in driving B2C sales.

Responsibilities will include:

Managing and continually enhancing our B2C website and sales portal
Developing marketing strategies to achieve B2C sales targets
Identifying and managing third-party lead generation partners
Planning and executing comprehensive digital marketing campaigns
Monitoring and analyzing marketing performance data
Producing reports on marketing activities and outcomes
Managing, developing, and promoting the brand to build awareness
Creating and implementing multi-channel campaigns with a focus on digital, as well as traditional methods
Assisting with various marketing activities as needed within the businessRequirements:

High-level experience in B2C marketing (5+ years)
Marketing qualification (Degree / CIM or similar)
Experience in strategy development, paid social advertising, email marketing, copywriting, data analysis and reporting
Experience in lead generationIn Technology Group Ltd is acting as an Employment Agency in relation to this vacancy