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Date Added: Wed 16/06/2021

Email Marketing Specialist

San Jose, CA, US
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Company: INTELLIPRO GROUP INC.

Job Type: Permanent, FullTime

Job Description

Key Responsibilities

  • Deploy and manage email campaigns including but not limited to editing messages, leading design and copy reviews, structuring AB tests, scheduling deliveries and reporting on email results.
  • Collaborate with an amazing creative team to ideate, test, and scale top-performing email messaging and visual creative.
  • Optimize and implement best practices with an eye for scalable efficiency and automation.
  • Increase the number of email list subscribers, plus develop and implement subscriber segments.
  • QA campaigns for functionality, rendering, tracking and customer experience
  • Maintain a current understanding and application of email best practices
  • Responsible for weekly-monthly email reporting, including customer engagement metrics, trends, test results and campaign performance.

Qualifications

  • BA/BS degree in marketing, business, or a related field
  • Previous, applicable experience in B2C business and/or with consumer electronics or tech products
  • 2+ years of email marketing or technical marketing experience
  • Analytically minded, comfortable manipulating, visualizing and interpreting data in excel
  • Experience with A/B and multivariate testing
  • Ability to code HTML and CSS is a plus, but at minimum, capacity to use HTML and CSS in email production
  • Excellent project management skills, attention to detail and proactive approach to getting things done
  • Copywriting/copy editing skills
  • Enjoy working cross-functionally with other teams
  • Flexible, able to work some nights, weekends, and holidays

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