UK Sales Manager - Events (Food & Beverage Industry)
Nottinghamshire
Up to £50k (dependent on experience)

We're excited to be working with an ambitious, fast-growing food brand that's transforming how people experience high-quality, nutritious meals across the UK. With significant growth under their belt and plans to scale further, they're looking for a UK Sales Manager to lead their field-based customer acquisition efforts via events and activations.
The Role
This is a dynamic and strategic position combining event management, sales optimisation, and team leadership. You'll be responsible for planning and delivering nationwide events, building a network of Brand Ambassadors, and ensuring consistent, engaging customer experiences that directly drive revenue growth.
You'll operate as the key link between the field and the wider commercial team, using data and insights to continually improve how and where the brand shows up in person. This role is ideal for someone who enjoys autonomy, thrives in a fast-paced environment, and brings strong commercial acumen to every decision.
What You'll Be Doing

Leading the national field sales strategy through live events and brand activations
Recruiting, training, and managing a team of freelance Brand Ambassadors
Developing and refining event planning processes, sales targets, and performance metrics
Ensuring every event is on-brand and delivers a high-quality customer experience
Monitoring sales performance, tracking ROI, and recommending strategic improvements
Collaborating with Marketing and Operations to align messaging and logistics
Managing budgets, forecasting, and P&L for event-based sales activities
Identifying new opportunities to grow brand presence across regions and channelsWhat We're Looking For

Experience in a field sales or ambassador programme role (ideally within FMCG, food & beverage, or D2C sectors)
A commercially driven mindset, comfortable owning budgets and sales targets
Strong people management skills, especially with remote or freelance teams
Highly organised, with a passion for continuous improvement
Confident communicator who excels in high-energy, customer-centric environments
Passion for food, wellness, or consumer products is a big plusWhy You'll Love It

Work with a high-growth brand making real waves in the UK food space
High-impact, high-ownership role with a blend of strategy and field work
Access to excellent benefits, development budgets, and team incentives
Be part of a business that values creativity, performance, and peopleInterested?
If you're ready to bring your leadership and sales skills to a mission-led food brand with serious growth potential, we'd love to hear from you.
Reach out to Gemma at The Collective Network for a confidential chat