Our client is looking for a dynamic and experienced Marketing Manager to lead business development efforts across existing and new markets within the automotive and allied distribution sector. The role focuses on vehicle and spare parts marketing, with a strong emphasis on brand growth, market penetration, and customer engagement.
Responsibilities
Develop and execute data-driven marketing strategies to enhance brand visibility, increase sales, and strengthen customer loyalty
Analyze market trends, competitor activities, and pricing strategies to inform and refine marketing plans
Organize and manage marketing activities for trade shows, exhibitions, and other promotional events, including pre-event planning and post-event evaluation
Coordinate and implement promotional initiatives for dealers, networks, and customers to support business objectives
Align marketing campaigns with sales targets through collaboration with sales and customer service teams to maximize lead conversion
Oversee digital marketing operations across various platforms (web, social media, email, and digital ads) to boost audience engagement and campaign effectiveness
Key Skills
Expertise in automotive marketing and product knowledge
Strong strategic and analytical thinking
Excellent communication and interpersonal skills
Proven problem-solving capabilities
Leadership qualities including mentoring and team development
In-depth understanding of CRM processes and systems
5-7 years of experience in automotive marketing, with a solid track record of delivering successful marketing and sales outcomes
Demonstrated ability to manage marketing initiatives from planning through to execution and performance evaluation
Qualifications
