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Date Added: Wed 14/09/2022

Marketing Manager

London, UK
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Company: RAYNER PERSONNEL

Job Type: Permanent, FullTime

Salary: £40,000 - £60,000 per annum

Your role is to accelerate our growth with prospective homebuyers, working closely with product and sales team in achieving outsized ROI, by thinking outside of the box and using conventional and non-conventional ways of driving users to our platform.

Your will find the optimal ways to grow our customer base and conversion rates.

You will oversee all digital marketing channels and online content, as well as being responsible for all inbound marketing, demand generation and marketing funnel optimization for our B2C consumers - with a focus on, but not limited to, digital channels as key acquisition routes. You will be responsible for all branding and messaging used in all our B2C channels.

The role requires a high performing, self-starting, data and numbers obsessed marketing professional who is comfortable with working under high pressure and with high expectations from management and the company. We are looking for an entrepreneurial person who would look at creative ways to achieve outsized growth.

Key traits

  • You have a product mindset when it comes to marketing and developing products and solutions
  • You are customer obsessed and want every customer to have the best experience when interacting with everything you produce and the product as a whole
  • Comfortable with performing under pressure at a relentless pace across multiple product lines
  • 3+ years of relevant, proven high performance marketing experience
  • Strong communicator and a great team player.
  • Hands on expert in all digital acquisition channels
  • You talk almost exclusively in LTVs, CTRs, CPCs, ROI, conversion rates and event-based marketing
  • Comfortable managing marketing budgets and spend
  • Excellent systems thinker and marketing problem solver with a strong eye for strict conventions and detail
  • Obsessed with improving optimisation throughout the entire user flow
  • Experience in high growth startups, Fintech, Proptech

Tools we use everyday

You’ll need to be an expert, or at least really comfortable with using Google Analytics, Google Tag Manager, Google Data Studio, Moz / SEMRush, Google Ads console, Facebook ads, Intercom and possibly a bit of Mailchimp.

Responsibilities:

  • Daily management, optimisation and reporting on all key digital acquisition channels
  • Ownership of all digital marketing channels including content, the website and SEO
  • Effectively managing marketing spend on a daily basis.
  • Analysis and reporting on key marketing activities, daily, weekly, or as needed.
  • Drive key business metrics including leads and opportunities.
  • Manage and optimise key conversion points in the marketing funnel, including landing pages, website calls-to-action, lead-generation forms etc.
  • Take full ownership of all website marketing assets including the website, various product funnels and SEO and PPC landing pages
  • Competitive analysis and reporting
  • Manage all data inputs so we have a clear picture of the entire marketing machine
  • Optimise automation flows, primarily with Zapier and Intercom (we also use Salesforce).
  • Manage, mentor and develop less experienced members of the team into top performing marketers.

Benefits

  • High-growth, well-funded company - raised over £13.25M funding to date
  • Competitive salary and generous share options
  • Books - if you need a book a work related subject, we'll get it for you
  • Discounted homebuying services
  • Central London location
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